“I’m Betty White. But this October 17, you can call me Betty Purple,” the 91-year-old actress says. She’s also recruited her “Hot in Cleaveland” co-stars Valerie Bertinelli, Jane Leeves and Wendie Malick to participate in the event.

GLAAD has been celebrating Spirit Day since 2010 asking schools, corporations, public figures and individuals to wear purple in support of LGBT youth. Within the rainbow flag, purple symbolizes “spirit.”

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The National Basketball Association (NBA), the National Women’s Basketball Association (WNBA), Major League Soccer (MLS), the New York Stock Exchange, Times Square, and Facebook will join hundreds of celebrities, corporations, news outlets and schools, as well as millions of Americans in wearing purple for Spirit Day on October 19 in a stand against bullying and to show their support for lesbian, gay, bisexual and transgender (LGBT) youth, GLAAD has announced.

Supporters are encouraged to take the Spirit Day pledge at glaad.org/spiritday.

The NBA, WNBA and MLS will participate through their social media channels. The iconic New York Stock Exchange will light up in purple for Spirit Day, and the Thomson Reuters screen in Times Square will turn purple throughout the day on October 19. Facebook will go purple on select national pages and circulate information about Spirit Day to its employees globally.

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