World Rainbow Hotels, the gay and lesbian travel organization which made the headlines nearly two years ago as the first ever supplier of gay-friendly hotels on the Global Distribution System (GDS), launched a new website  August 1 allowing lesbian, gay, bisexual and transgender (LGBT) consumers to find and book genuinely gay- and lesbian-welcoming hotels.

Now boasting partnerships with over 175 hotel brands, including high-profile names such as Kimpton, Morgans, Design Hotels, Joie de Vivre, Thompson Hotels, Rocco Forte, Orient Express, Four Seasons, and Fairmont, World Rainbow Hotels has endeavored to set a new standard regarding the oft-misused concept of “gay-friendliness.”

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